Usva Seregina (PhD) is a researcher and lecturer in consumer sociology, as well as a practicing visual and performance artist. Usva’s artistic and academic endeavours often overlap, with the main focus of their work being the exploration of the meaning and power structures of consumerism in contemporary culture. Usva is an avid proponent of larp as a political and educational tool, which emerges as larp design that makes use of academic and artistic practices.