Michael Freudenthal (b. 1985) creates and researches playful experiences with a focus on participation design. In Paris, they co-authored The Lost Generation, an immersive and interactive theatre play, and Madeleines, a silent contemplative jaunt.
Heuristic techniques help us reduce the load of decision making. They’re especially useful when it’s not possible (or just not worth the time it would take) to find an optimal solution. They are mental shortcuts that are generally good enough.