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{{Concept Stub}}
In the mainstream fields of entertainment and art, the "viewer" is a passive consumer of the product, be it a painting, a stage play, a movie or a even some larps; the communication is often one-way from "creator" to "consumer", and the viewer is supposed to consume the work, not influence or change it. ''Participatory Culture'', as a concept, aims to change the consumer or viewer into a participant; to establish two-way communication.

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