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To perceive Nordic Larp as brand. Jaakko tried to confine it to a 48 word brand statement.
<blockquote>''A tradition that views larp as a valid form of expression, worthy of debate, analysis and continuous experimentation, which emerged around the Knutepunkt convention. It typically values thematic coherence, continuous illusion, action and immersion, while keeping the larp co-creative and its production uncommercial. Workshops and debriefs are common."</blockquote>